Friday, July 27, 2012


Volunteers of the national movement "I'm living healthy, too! SETS" delivered 95 open lessons in schools


Bucharest, May 19th 2014: May represents the highpoint for the national movement „I’m living healthy, too” – SETS, in terms of school interventions based on internationally acknowledged methodologies. 95 open lessons were thus delivered by the volunteers of the PRAIS Foundation and were animated by the dedicated voluntary students within the National University of Physical Education and Sports in Bucharest (UNEFS) and the Faculty of Physical Education and Sports in Cluj – acting as genuine examples for children.

Over 5,600 pupils registered in I-IV grades and 240 members of the teaching staff took part in the open lessons delivered in the 27 selected schools from Bucharest and Cluj Napoca.


„Creating a boost of energy and vitality, 100 voluntary students from UNEFS in Bucharest and FEFS Cluj introduced to pupils the benefits a balanced nutrition has on a healthy body and mind and engaged them in sports games specially created for extracurricular activities. The young sportsmen added skillful demonstrations to all this. Good spirits and the personal example constituted a strong motivation for children and encouraged them to exercise and consider sports as a source of health and fun during leisure time” declared Silvia Bucur, President of the PRAIS Foundation, initiator of SETS.

„UNEFS has been supporting the SETS project for 4 years, as a dedicated partner, directly promoting the benefits of exercising among pupils in the primary education cycle. The involvement of the voluntary students in this project contributes to the promotion of mass sports and a healthy lifestyle among children, by providing them with social role models to follow. Sports develop certain physical and social qualities, for which reason we encourage and support this national movement”, declared Prof. Viorel Cojocaru, PhD, chancellor of the National University of Physical Education and Sport in Bucharest.

Every year, the most active 15 volunteers from UNEFS are rewarded by the PRAIS Foundation within a ceremony organized under the national movement.

SETS movement is part of Epode International Network – EIN, the largest global network dedicated to prevent obesity, bringing together 36 programs with similar methodologies in 24 countries including: France, Belgium, Spain, Netherlands, Greece, Canada, Brazil, Mexico, Poland, Portugal, Australia and New Zeeland, within which the SETS movement is an active member. The EIN network, of which SETS is a member, was designated by DG SANCO as „Best Health Promotion European project”, while the physical education interventions within the „I’m living healthy too!” – SETS movement were appraised as a good practice example.

The open lessons complete the series of activities developed by the voluntary pupils within SETS Clubs – Movement and Fun, a new concept combining education and play which was initiated in schools. Over 10,000 pupils have signed up so far on www.sets.ro so as to participate in the annual competitions organized within the most active SETS Clubs.

Since its launch, SETS has integrated in Romania over 94.500 pupils registered in the primary education cycle in 252 schools in Bucharest, Cluj-Napoca and Roman, 3,000 members of the teaching staff and over 200,000 parents and 2 million – audience. The portal of the movement – www.sets.ro registers over 77,000 visitors, while the SETS Facebook page –facebook.co/miscareaSETS totals at this moment over 28,400 friends.

The partners of the SETS movement are: Ministry of Health, Ministry of National Education, Ministry of Youth and Sports, School Directorates in Bucharest, Cluj-Napoca and Neamţ, Cluj-Napoca City Hall, the Faculty of Physical Education and Sports in Cluj, the Romanian Olympic and Sports Committee, the Federation of Athletic Sports in Romania, the National University of Physical Education and Sports in Bucharest, the Romanian Federation for Diabetes, Nutrition and Metabolic Disorders, the Romanian Society for Nutrition, the Romalimenta Federation with the support of 5 member companies and Carrefour.

PRAIS Foundation was founded 11 years ago by the company PRAIS Corporate Communications. Its mission is to promote access to education and resources, a healthy lifestyle, care for nature and sustainable economy, focusing on the young generation. The 15 national social marketing programs the foundation has created and developed so far, within communities, will soon be followed by other far-reaching projects.


Useful links: www.sets.ro
www.facebook.com/miscareaSETS
www.youtube.com/user/MiscareaSETS
www.praisfoundation.com 


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Miscarea nationala "Si eu traiesc sanatos! - SETS la finalul celei de a doua editii anuale

Fundatia PRAIS, alaturi de partenerii sai, a celebrat in perioada 12-14 iunie 2013 incheierea celei de a doua editii anuale a miscarii nationale “Si eu traiesc sanatos!” – SETS, printr-o caravana a ceremoniilor de premiere a celor mai active Cluburi SETS - Miscare si Distractie din Bucuresti. 7 scoli din Bucuresti au sarbatorit alaturi de echipa Fundatiei PRAIS si partenerii acesteia castigarea unuia dintre trofeele SETS din aceasta editie. Peste 1.400 de elevi si 80 de cadre didactice membri in cele 7 Cluburi SETS castigatoare au fost rasplatiti cu premii constand in echipamente sportive si alte materiale ce incurajeaza abordarea unui stil de viata sanatos.

Inovatia miscarii SETS, Cluburile SETS – Miscare si Distractie sunt organizate voluntar, in fiecare an, de catre elevi, care cu sprijinul profesorilor coordonatori inscriu pe platforma online www.sets.ro clubul, precum si toate actiunile si fotografiile de la activitatile desfasurate pe parcursul anului scolar. De la lansare pana in prezent, 9.766 elevi inscrisi voluntar in 240 Cluburi SETS au urmat indemnul membrilor Consiliului Stiintific SETS ce recomanda ca deviza a stilului de viata sanatos “Moderatie, Echilibru si Variatie” si au desfasurat 3.531 activitati fizice esentiale in dezvoltarea lor armonioasa, in asociere cu alimentatia echilibrata.

In cadrul editiei SETS din acest an, trofeele pentru cele mai active Cluburi SETS – Miscare si Distractie din Bucuresti au fost obtinute de catre:

Sector 1 – Clubul Sport is Fun, Scoala Mea
Sector 2 – Clubul Sportis, Scoala Gimnaziala nr. 62
Sector 3 – Clubul Titanii Sanatatii, Scoala Gimnaziala nr. 195
Sector 4 – Clubul 1, 2...9 Facem Miscare, Scoala Gimnaziala "Elena Farago"
Sector 4 – Clubul Ozone, Scoala Gimnaziala nr. 99
Sector 5 – Clubul 127 Spiridusii, Scoala Gimnaziala nr. 127 "Republica Peru"
Sector 6 – Clubul Sportivii Activi, Scoala Gimnaziala “Constantin Brancusi”

In Romania, SETS a angrenat pana in prezent 79.529 de elevi din ciclul primar din 252 de scoli din Bucuresti, Roman si, din acest an, si din Cluj-Napoca, 3.000 de cadre didactice si peste 160.000 de parinti, 2 milioane - public larg. In cadrul parteneriatului cu SETS, 200 de studenti din cadrul UNEFS au sustinut voluntar 145 de lectii deschise, demonstratii sportive, devenind adevarate modele pentru elevi.

Urmatoarea editie SETS va demara in toamna, odata cu inceperea noului an scolar 2013-2014. Pe langa interventiile directe in scoli, miscarea nationala SETS a dezvoltat si un portal de informare publica dedicat atat parintilor, cat si copiilor - www.sets.ro, precum si propria pagina de Facebook /MiscareaSETS, cu peste 10.600 de like-uri.

“Incheiem aceasta a doua editie SETS cu satisfactia ca, in urma demersurilor noastre constante de informare si educare din ultimii ani de cand miscarea a fost lansata, tot mai multe familii din Romania au fost receptive la mesajul nostru, al membrilor Consiliului Stiintific SETS si al partenerilor nostri extraordinari, de promovare a unui stil de viata sanatos, a unei nutritii echilibrate si a miscarii fizice. Am demonstrat ca putem actiona direct pentru prevenirea obezitatii infantile, scopul miscarii noastre, si ca putem oferi tinerei generatii modele inspirationale care le vor influenta in bine obiceiurile de stil de viata. Actionand acum, impreuna, putem fi arhitectii propriului nostru viitor sanatos!”, a declarat Silvia Bucur, Presedinte al Fundatiei PRAIS, initiatoarea miscarii SETS.

Miscarea SETS are ca obiective prevenirea obezitatii infantile si promovarea stilului de viata sanatos in randul familiilor din Romania, pe o perioada de 5 ani, intr-o abordare holistica: minte, trup si spirit. Partenerii miscarii SETS sunt: Ministerul Sanatatii, Ministerul Educatiei Nationale, Ministerul Tineretului si Sportului, Inspectoratele Scolare din Bucuresti, Neamt si Cluj, Comitetul Olimpic si Sportiv Roman, Federatia Romana de Atletism, Universitatea Nationala de Educatie Fizica si Sport, Federatia Romana de Diabet, Nutritie si Boli Metabolice, Societatea Romana de Nutritie, Federatia Romalimenta, Carrefour.


Miscarea SETS face parte din cea mai mare retea globala de prevenire a obezitatii - Epode International Network (EIN), ce reuneste 25 de programe cu metodologii similare din 15 tari printre care: Franta, Belgia, Spania, Olanda, Grecia, Canada, Brazilia, Mexic, Polonia, Portugalia, Australia si Noua Zeelanda, in cadrul careia miscarea SETS este membru activ. Anul trecut, EIN a fost desemnata de catre DG SANCO drept "Best Health promotion European project", iar interventiile pe activitati fizice din cadrul miscarii “Si eu traiesc sanatos!” - SETS sunt recunoscute ca model de buna practica.



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Peste 20.000 de fani au ales stilul de viata sanatos


Pagina de Facebook a Miscarii "Si eu traiesc sanatos!" – SETS (www.facebook.com/MiscareaSETS) a depasit in aceasta saptamana 20.000 de fani, in contextul unui trend de crestere continua a interesului comunitatii SETS pentru informatiile legate de stilul de viata sanatos, precum si pentru imaginile irezistibile si retetele unde reginele sunt fructele si legumele proaspete, postate zilnic pe pagina SETS.



Echipa PRAIS specializata in social media a asigurat paginii de Facebook SETS, in numai 2 luni, o audienta saptamanala de aproximativ 140.000 de persoane - peste 560.000 pe luna, prin 120 de postari lunare. De asemenea, mesajele postate pe pagina de Facebook SETS au angajat in fiecare saptamana in medie peste 3.500 de fani, care au comentat, au dat like si au share-uit informatiile, imaginile si sfaturile promovate de SETS. Aditional, alte 7.000 de click-uri au fost generate saptamanal de postarile paginii (reprezentand vizualizari – altele decat comentariile, like-urile si share-urile postarilor).

Cu un raport de 60% la 40% intre sexe, feminin vs. masculin, fanii miscarii nationale SETS pe Facebook acopera toate grupele de varsta, cu un accent special pe grupa de tineri cu varste cuprinse intre 13 si 17 ani – acestia reprezentand aproximativ 40% din total. Urmeaza grupa de fani cu varste intre 18-24 ani - 24%, grupa 25-35 ani - 16%, grupa 35-44 ani - 12%. Restul de 7 procente sunt impartite intre fanii din grupa 45-65 + ani.


„Este remarcabil interesul fata de campania noastra pe Facebook. Retetele, studiile, articolele postate, lansarea in dezbatere a beneficiilor sportului, a activitatiilor fizice zilnice, umorul cu care comentam obiceiurile de zi cu zi, sunt un factor care contribuie pozitiv la schimbarea in bine a obiceiurilor noastre de stil de viata”, a declarat Silvia Bucur, Presedinte al Fundatiei PRAIS.

Miscarea nationala "Si eu traiesc sanatos!" – SETS (www.sets.ro) a fost initiata in Romania in 2011 de catre Fundatia PRAIS, avand ca obiective prevenirea obezitatii infantile si promovarea unui stil de viata sanatos in randul familiilor din Romania, intr-o abordare holistica: minte, trup si spirit. SETS este membru activ al Epode International Network (EIN), cea mai mare retea globala de prevenire a obezitatii: 15 tari membre si 25 de programe nationale cu metodologii similare. Anul trecut EIN a fost desemnata de catre DG SANCO drept "Best Health promotion European project", iar interventiile SETS de promovare a activitatii fizice din Romania au devenit model de buna practica.

De la lansare si pana in prezent, peste 79.529 de elevi din ciclul primar din 252 de scoli din Bucuresti, Roman si Cluj-Napoca, 3.000 de cadre didactice si peste 160.000 de parinti, 2 milioane - public larg au avut acces la informatii despre beneficiile alimentatiei echilibrate, activitatilor fizice zilnice, sportului in general, despre igiena si valori morale.

Miscarea SETS are ca parteneri Ministerul Sanatatii, Ministerul Educatiei Nationale, Ministerul Tineretului si Sportului, Inspectoratele Scolare din Bucuresti, Neamt si Cluj, Primariile Cluj-Napoca si Roman, Comitetul Olimpic si Sportiv Roman, Federatia Romana de Atletism, UNEFS, FEFS Cluj-Napoca, Federatia Romana de Diabet, Nutritie si Boli Metabolice, Societatea Romana de Nutritie si Federatia Romalimenta.



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Obesity can be successfully prevented

Bucharest, April 2013 – 
As part of the national movement “I’m living healthy, too!” – SETS, at the initiative of PRAIS Foundation, a sociologic study of Bucharest 1st graders’ lifestyle habits was conducted by GfK Romania. The official launch of the second SETS edition will further target the achievement of the objectives related to the prevention of child obesity and the promotion of a healthy lifestyle among the Romanian families, in a holistic approach: mind, body, spirit.

In Romania, SET
S movement has engaged up to now 79,529 pupils in the primary cycle from 252 schools from Bucharest, Roman and Cluj-Napoca, 3,000 educators and over 160,000 parents, 2 millions – the public at large.

“For 5 years, we aimed that the national alliance supporting SETS movement proves we can change the future of a generation by informing and educating children and their families nationwide. The methodologies used are applied in 15 other Epode International Network – EIN member countries, like us, and the measurable results will have their say. I want to emphasize that, without a strong public-private partnership underpinning this collective effort, we could not have managed to achieve a best practice model in EIN network”, declared Silvia Bucur, President of PRAIS Foundation.

“We are delighted with the long-term partnership we have with SETS Movement in Romania, as part of EIN. Our message is that obesity can be successfully prevented, evidenced by the results achieved by our members who managed, in the communities where EPODE methodology is applied, to reduce the incidence of this disease among children (for instance, by 1.8% in France, 3.09% in Belgium). We are also happy to announce that the European Obesity Forum will take place this year in Bucharest, between 17th and 18th of October, also as a recognition of the efforts that PRAIS Foundation, together with its local and international partners, manage to undertake in order to prevent juvenile obesity”, concluded Jean-Michel Borys, General Secretary of EIN.

According to GfK study initiated by PRAIS Foundation, a 1st grader from Bucharest is, on average, 7 years old, weights 26 kg and has 125.8 cm in height. The weight-height ratio shows that, between 100-125 cm, children have an average weight of 23.7 kg. Between 126-145 cm height – an average weight of 28.2 kg, and between 146-160 cm height – an average weight of 29.9 kg.

More than three quarters of the 1st graders from Bucharest eat breakfast every day during the week, and almost all do this every Saturday and Sunday. 68% of the 1st graders from Bucharest eat 3 main meals per day. Half use to eat also in between meals, and 2 out of 5 children eat only during main meals. More than half of the 1st graders from Bucharest consume fruits, vegetables, dairies and meat at least once a day. As regards the consumption of cooked food, they have a cooked meal twice a day on average. On a weekly basis, children consume 8.6 times fruits, 7 times vegetables, and 7.9 times sweets.

They hydrate by drinking more than 4 glasses of liquids every day. As regards the consumption of soft drinks, they drink them 3 times a week on average. The study also shows 38% of the 1st graders from Bucharest exercise every day. On average, 5 days a week they exercise in the open air, by walking in the park, playing with other children.


More than 50% of the 1st graders from Bucharest do physical exercises (including physical education classes and/or practicing a sport) 2-3 times a week.

About half of the 1st graders from Bucharest spend, on average, 2 hours a day in front of the TV during the week, respectively 3 hours in the weekend. A third of the children spend more than 4 hours during the weekend watching TV/DVD/Video. As regards the access to technology and information, about three quarters of the 1st graders from Bucharest have 1 or 2 computers in their household, the majority having access to the Internet.

They study individually for about two and a half hours a day. On a weekend day, they play twice more than on a week day, while they spend about half an hour to communicate with friends on social networks, regardless of the day. Most 1st graders do not spend time on the computer in order to communicate with their friends. On average, they dedicate about two and a half days of their spare time per week to colleagues/ friends. According to their age, they allocate most time to sleep, followed by school activities and individual study. The kids spend more time with their family than they do on the computer.

The members of SETS Scientific Council recommend “Moderation, Balance and Variation” as the slogan of a healthy lifestyle, daily physical activities and sport being essential for the child’s harmonious development, in association with a balanced diet.

The questionnaire was made by PRAIS Foundation, revised by the Ministry of Health and adapted by GfK Romania. The questionnaire was applied in the period December 2012 - January 2013, on a sample consisting of 677 parents of 1st graders from 30 schools from Bucharest and has an error margin of +/- 3.77%. “I’m living healthy too! - SETS Lifestyle habits of 1st graders” study has reference value for SETS national movement, which aims at repeating this sociological analysis also at the end of the project’s 4-year school cycle, thus evaluating the impact of EPODE methodologies, underlying SETS movement.

Starting from the results of the study, the partners decided that the topic of 2013 within the movement is: “SETS – Give the start for movement!”.

The event was attended by Jean-Michel Borys, General Secretary of Epode International Network – EIN, the largest global network for obesity prevention, 24 programs with similar methodologies in 15 countries (including: France, Belgium, Spain, the Netherlands, Greece, Poland, Portugal, Canada, Brazil, Mexico, Australia and New Zealand), within which SETS is an active member. Last year, EIN was appointed by DG SANCO as "Best Health promotion European project", and the interventions on physical activities within “I’m living healthy too!” - SETS movement are recognized as a best practice model.

The partners of the movement are: Ministry of Health, Ministry of National Education, Ministry of Youth and Sports, School Inspectorates from Bucharest, Neamţ and Cluj, Romanian Olympic and Sports Committee, Romanian Athletics Federation, National University of Physical Education and Sport, Romanian Federation for Diabetes, Nutrition and Metabolic Diseases, Romanian Nutrition Society, Romalimenta Federation.



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Today is the day when “I’m living healthy too!”– SETS


2011-2016, 5 years dedicate to the prevention of child obesity and promotion of a healthy lifestyle among the Romanian families

Bucharest, 18 June 2012 - PRAIS Foundation and its partners celebrated the end of the annual edition of the national movement “I’m living healthy too!” – SETS which aims, within the next 5 years, at preventing child obesity and promoting a healthy lifestyle among the Romanian families, through a holistic approach: mind, body, spirit.
Since launch, in March 2011, over 68,000 primary school pupils from 215 schools from Bucharest and Roman, 2,000 educators and 140,000 parents, 1 million people – wide public, had access to information about the benefits of a balanced nutrition, daily physical activities, sports in general, hygiene and moral values. All the pupils received 2 educational books free of charge, based on which lessons are delivered by the teachers, during the extracurricular hours. 120 students of UNEFS voluntarily delivered 60 open lessons, sports demonstrations, becoming true role-models. Every year, SETS movement will increase the number of pupils by 50,000. The public information tool, www.sets.ro portal, gathered over 25,000 visitors within only a few months. The innovation of the SETS movement includes the concept of “SETS Clubs – Sports and Entertainment” launched in schools; the pupils establish them voluntarily, conduct campaigns to attract members, develop the slogan, logo, register all the actions and photos on www.sets.ro portal. 8,035 pupils registered voluntarily in 201 sports clubs and developed 1,836 physical activities.
“The prevention of child obesity, the promotion of a healthy lifestyle for the whole family can have measurable effects through ongoing information and education. Within the next 5 years, supported by schools, communities, members of SETS Scientific Council and extraordinary partners, we will prove we can change the life habits of the young generation, of the wide public, to the better, together with public figures – role-models who will inspire us. The results obtained only one year after the SETS launch have proven it is possible!”, declared Silvia Bucur, President of PRAIS Foundation. At institutional level, the partnership of the SETS movement with the Ministry of Health, Ministry of Education, Research, Youth and Sports, Bucharest School Inspectorate, Roman County School Inspectorate enables its alignment to the European agenda regarding the prevention of child obesity and the promotion of a healthy lifestyle. SETS Scientific Council, includes physicians, Olympic athletes, professors and renowned psychologists. The Romanian Olympic and Sports Committee, Romanian Athletics Federation, UNEFS, Romanian Federation for Diabetes, Nutrition and Metabolic Diseases, Romanian Nutrition Society, Romalimenta Federation, through its 6 members; Carrefour, Romprest are our partner organizations.PRAIS Foundation signed the agreement by which the national Romanian movement “I’m living healthy too!” - SETS becomes an official member of Epode International Network – EIN together with other 23 national programs with similar methodologies from 18 countries, including: France, Belgium, Spain, the Netherlands, Greece, Canada, Brazil, Mexico, Poland, Portugal, Australia and New Zealand – a global value alliance, gathering strong national programs. PRAIS Foundation presented the movement from Romania at the meeting of the Directorate General for Health and Consumers (DG Sanco) - High Level Group on Nutrition and Physical Activities – within the European Commission from Brussels. The participants appreciated the SETS methodology, the public private partnership, the sustainable intervention, for a period of 5 years, among pupils, families, professors, communities, the general public.

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„Lumea ta? Curată!”, o iniţiativă pentru fiecare zi 


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Bucharest, 14 June 2012 - Luna iunie este marcată la nivel global de acţiuni naţionale legate de grija faţă de mediu. Iniţiativa Fundaţiei PRAIS „Lumea ta? Curată!” – LTC www.lumeatacurata.ro, celebrează astăzi implicarea şi talentul celor 2.137 de elevi de clasa a IV‑a din 38 de şcoli, celor 134 cadre didactice din Bucureşti, la finalul celei de-a IV- a ediţii LTC, derulată în parteneriat cu Primăria Sectorului 1 şi Romprest.
„Activarea responsabilităţii civice prin joc, stimularea creativităţii prin lecţii deschise interactive susţinute de actori, concursuri şi expoziţii cu lucrări decorative realizate din deşeuri reciclabile, compuneri postate pe site, activităţi de colectare selectivă zilnică, toate au condus la motivarea şi sensibilizarea micilor elevi faţă de mediu, la rezultate deosebite şi în acest an” declară Silvia Bucur, Preşedinte Fundaţia PRAIS.
De la lansare în anul 2008, elevii primesc anual gratuit, o carte educaţională şi au acces alături de părinţi, rude, prieteni, la informaţii pe platforma on-line: www.lumeatacurata.ro. În cadrul celor 3 concursuri şcolare din acest an, elevii au colectat selectiv în numai o lună, 74 metri cubi de hârtie şi 33 de metri cubi de plastic, ca rezultat al consumului lor curent. Rezultatele au fost înscrise pe site, generându-se automat topul celor mai active şcoli din sectorul 1. Copiii au creat şi expun peste 584 de obiecte decorative din materiale reciclabile, care sunt premiate anual în cadrul unei ceremonii.
“Am remarcat şi în acest an, o vie implicare a copiilor şi a cadrelor didactice în proiect, rezultatele fiind mult peste aşteptările noastre. Este un moment de bucurie pentru noi toţi, să premiem grija tinerei generaţii faţă de mediu.”, a declarat Adriana Calcan, Manager Comunicare şi Marketing Romprest. 
Compania de salubrizare Romprest a asigurat colectarea selectivă din şcoli, iar specialiştii săi au participat la lecţiile deschise. Cele 38 de şcoli din sectorul 1, Bucureşti, au fost dotate cu pubele pentru colectarea selectivă a hârtiei şi plasticului.
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PRAIS GREEN CSR: In 4 years, 98,000 volunteers and 91,000 employees planted more than 53,198,000 trees and more than 23,254,000 younglings and plants 

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Bucharest, 24 June, 2010. PRAIS Corporate Communications and PRAIS Foundation, the initiators of the National Planting Movement „Millions of People, Millions of Trees”, have announced the results of the 4th edition. Since its launch, in September 2006, to the month of May 2010, the movement has cumulatively registered a record number of plantings nationwide: more than 53,198,000 trees and more than 23,254,000 younglings and plants. These results have been made possible due to the extraordinary involvement of 700 organisations, 98,000 volunteers and 91,000 employees. Institutional partners are The Ministry for Environment and The National Environment Guard. Smithfield Romania and Lafarge Romania are Founder Members. The movement has been officially recognised by the United Nations for Environment Program (UNEP) and is developed under the logo of UNEP’s global program „Plant for the Planet”. This recognition is based on the contribution of the Romanian movement to the UN environmental program – the campaign „One Billion Trees”. The most active foundations, schools, mayoralties, companies, forestry directorates and departments, as well as other organisations in Romania, which registered the highest number of plantings nationwide in the 4th edition, were awarded the „Millions of People, Millions of Trees” Trophy. The movement communication platform, www.milioanedecopaci.ro website has registered an increase in traffic this year, with visitors from 40 countries, such as: USA, Italy, Spain, Great Britain, the Netherlands, France, Russia and Austria. Over the last 14 years, PRAIS has created and implemented in Romania 18 national CSR programs, platforms which support a different kind of progress, based on healthy, sustainable lifestyles, access to education, culture, information, planet resources, and promote the concern for the nature. These are part of the new culture and global market: LOHAS – „Lifestyles of Health and Sustainability” to which PRAIS adhered. 20 multinational companies and professional associations trusted these national CSR projects. “Since its establishment, PRAIS received international recognition in Tokyo, from the IPRA jury, being awarded the IPRA Golden World Award for the best CSR program in 1999 and Grand Prize for the best PR program in all the categories. The national planting movement was nominated by IPRA in 2007 in the section of the best environmental PR campaign. We are grateful to Smithfield Romania’ 4 years involvement in this major project. We have being honoured to award both SMF Ferme and SMF Prod with our Foundation Trophy for Excellence in CSR”, declared Silvia Bucur, President of PRAIS Foundation. PRAIS has also celebrated the second edition of the national initiative „Your World? Clean!”- www.lumeatacurata.ro, the educational component of the planting movement, which aims at civically and responsibly educating the young generation to save planet resources, selectively collect recyclable waste, protect the environment by volunteering actions.
To date, “Your World? Clean!” has involved more than 5,200 pupils and 230 educators from 92 schools in Bucharest, Medgidia, Arad and Timişoara Counties, as well as 15,000 members of the pupils’ families. 50 open lessons were conducted in schools; the pupils created more than 1,300 decorative items from recyclable materials, of which 200 were awarded. The pupils registered 260 compositions on environmental topics on the website www.lumeatacurata.ro. In Bucharest, district 1, all the schools involved in the program were provided with bins for selective collection. The pupils have cumulatively collected from their daily consumption, in the two editions: 605.32 cubic meters of paper, 216.57 cubic meters of plastic. These two national projects are possible due to the involvement and support from our institutional partners: Ministry of Environment and Forestry, National Environmental Guard, School Inspectorate of the Municipality of Bucharest.
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Materiale didactice în valoare de 55.977 RON pentru Liceul de Coregrafie „Floria Capsali” din Bucureşti 

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Press clippings



Bucureşti, 12 iunie 2007 – Fundaţia PRAIS şi Răzvan Mazilu donează astăzi Liceului de Coregrafie „Floria Capsali” din Bucureşti cinci pianine marca Petrof şi 32 de DVD-uri cu spectacole de dans clasic şi contemporan, în valoare totală de 55.977 RON. Materialele didactice au fost achiziţionate din fondurile obţinute în urma Spectacolului Extraordinar de Dans Contemporan, ”Răzvan Mazilu şi invitaţii săi” care s-a desfăşurat în data de 12 martie 2007 la Opera Naţională Bucureşti. Iniţiat de Răzvan Mazilu şi Fundaţia PRAIS, proiectul cultural de responsabilitate socială „DANCE ENERGY” se va desfăşura, la nivel naţional, pe o perioadă de trei ani având ca obiective: sensibilizarea opiniei publice cu privire la situaţia materială modestă a liceelor de coregrafie şi strângerea de fonduri pentru dotarea acestora şi crearea de condiţii de studiu superioare elevilor. Totodată, proiectul are în vedere promovarea dansului contemporan şi a tinerelor talente care studiază această artă în şcolile din România.   Între cele două spectacole anuale, Răzvan Mazilu şi Fundaţia PRAIS vor selecta cei mai talentaţi elevi ai liceului de coregrafie pe care îi vor angrena în acţiuni culturale, desfăşurate în campusuri universitare, licee, locaţii unde tinerii se vor putea apropia natural de energia dansului contemporan.  Prima ediţie a proiectului DANCE ENERGY a fost posibilă datorită implicării generoase a Operei Naţionale Bucureşti şi a sponsorilor: Prigat, Vodafone şi Volvo, care au decis să susţină această cauză. Evenimentul a beneficiat de sprijinul JW Marriott Bucharest Grand Hotel, Beta Impex, Mihaela Marin – foto, Bernard Ionescu şi Marina Macarie – grafică şi Toni Cojanu. Parteneri media: Evenimentul Zilei, The ONE, Radio Total, Time Out Bucureşti, VIP, Liternet.ro şi 24 FUN.  Fundaţia PRAIS a fost înfiinţată în anul 2002 de către compania PRAIS Corporate Communications. Fundaţia susţine proiecte CSR educaţionale, de cultură şi de informare a publicului larg. Alături de DANCE ENERGY, printre proiectele sale anuale se numără Concursul Naţional de Jurnalism Comunitar „Nu eşti Singur” şi „Milioane de Oameni, Milioane de Copaci”, campanie naţională de voluntariat pentru protecţia mediului înconjurător.